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 There are different kinds of questions it can be useful to ask. To answer these questions will require numerical tools. In the following examples imagine we have survey data from a group of 300 clients. The survey data from these clients includes: 
 Questions about variables In the client survey data above the variables are the questions you ask, for example: What is your age? Age is a variable. Is the service timely? The response is a variable. Examples of questions about variables are: 
 Answering these questions requires the use of numerical tools, for example: 
 Questions about the relationships between one variable with another Questions can be about how one variable relates with another. For example: 
 Answering these questions requires the use of numerical tools, for example: 
 Questions about the relationships between several variables with another Questions can be about how several variables relates with each other. For example: 
 Answering these questions requires the use of numerical tools, for example: 
 Questions about differences between groups Questions can be about the differences between groups of clients. For example: 
 Answering these questions requires the use of numerical tools, for example: 
 Question about types or clusters of clients Questions can be about how to groups clients together into types of clients, or clusters of clients. For example: 
 Answering these questions requires the use of numerical tools, for example: 
 Questions about underlying structure in the data Questions can be about the underlying structure in the data. For example, we may have asked 8 questions about the perceived quality of services. We can ask? 
 Answering these questions requires the use of numerical tools, for example: 
 Questions about prediction Questions can be about prediction. For example: 
 Answering these questions requires the use of numerical tools, for example: 
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